As a marketer, I have to admit something that pains me a little: Creative Eats Strategy for Lunch. This is borrowed but it’s true and I say this as someone who lives and breathes strategy—planning,… Read More »Why Great Creative Outperforms Strategy in Digital Marketing
I recently attended a masterclass on B2C Pay-per-click (PPC) Marketing hosted at the Accelerator Centre in Waterloo, featuring Daniel Jantzi, CEO of Henson Shaving. Over the past three years, Daniel has led his Waterloo-based shaving… Read More »Top PPC Marketing and Business Insights from Daniel Jantzi, CEO of Henson Shaving
Year 2020 changed a lot of things. As the Covid-19 pandemic raged on, many industries and economies were gutted. Almost every individual, business function or organization have had to innovate to survive and sustain amidst… Read More »B2B Marketing in 2021: Tips and Trends That You Must Know
Social Media and B2B Marketing Whenever we think about companies winning at social media, giant B2C companies with slick marketing teams inevitably come to mind. A quick Google search on “most effective social media campaigns”… Read More »Social Media and B2B Marketing: 5 Tips for ‘Boring Industries’
Why We Are Talking About Marketing in a Pandemic? To say the world has changed is a true understatement. Unless you were this Canadian sailor who returned to land after three months at sea and… Read More »Marketing in a pandemic: Learnings and Tips
One of the perks of my job is to travel to interesting places and meet with inspired entrepreneurs, marketing professionals and experts from all walks of life. A recent work trip was to the mesmerizing… Read More »5 Things Management Should Ask About Marketing But Don’t
A quick google search for the words ‘define leadership’ leads to a first-page result from MindTools.com. This claims “leadership can be hard to define and it means different things to different people”. And this is… Read More »Leadership Lessons from Linkedin’s Jeff Weiner and Starbucks’ Kevin Johnson