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Harneet Singh, CM

About me

I am a Chartered Marketer (CM) and a proven political and digital marketing strategist with over 15 years of experience. I specialize in data-driven campaigns that help ideas, policies, and businesses reach, engage, and mobilize their target audiences.

Work

I am the Managing Principal of EOK Consults – a leading Canadian political digital marketing firm. I also co-founded Thread Digital and Next Campaign Technologies Inc. Additionally, I serve as a digital marketing mentor at the Accelerator Centre.

Blog Posts

Explore around and check out my blog posts on #Marketing, #DigitalStrategy, and #Leadership and a variety of other topics. Hope you find something worth reading. Feel free to comment and share your thoughts with me! I’m always willing to learn and colloborate.

IN THE NEWS

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about me

Welcome, friend.

I am Harneet, a political and digital marketing strategist based out of Kitchener-Waterloo, Ontario, Canada. This website is home to my writing outbursts as well as useful bio and contact information to know more and get in touch with me!

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Chartered Marketer | Managing Principal @eokconsults (100+ political & advocacy campaigns) | Mentor @AC_Waterloo | Co-founder @nextcampaign_ca | 🇨🇦

Harneet Singh @theharneetsingh ·

17 Jun

“Everything else is so boilerplate right now, so the fact that people are talking about it is an advertising win,” [Harneet] Singh explained. “Something that gets people talking is better than a more traditionally produced political ad that doesn’t, so this is a win from that

The Hill Times @TheHillTimes

‘Good, bad, or ugly’: Tory AI video use previews future of Canadian political communications, say strategists. By @LeftHandStu #cdnpoli

https://www.hilltimes.com/2026/06/17/good-bad-or-ugly-tory-ai-video-use-previews-future-of-canadian-political-communications-say-strategists/508510/

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Harneet Singh @theharneetsingh ·

16 Jun

👀

Jasmin Laine @JasminLaine_

Prime Minister of Canada caught on a hot mic with President Trump.

He can clearly be heard saying: “less than 3% of our product”, “49,000 cars”, then while making a cut off gesture with his hands, “capped”, and “I thought you’d actually like that”, before walking away.

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Harneet Singh @theharneetsingh ·

15 Jun

While there's no current evidence of this being an advertisement (nothing on paid social/digital channels) and @colewhogan's definition is correct, the confusion does occur because the original tweet and press release called it a "digital ad".