As a marketer, I have to admit something that pains me a little: Creative Eats Strategy for Lunch. This is borrowed but it’s true and I say this as someone who lives and breathes strategy—planning,… Read More »Why Great Creative Outperforms Strategy in Digital Marketing
Why We Are Talking About Marketing in a Pandemic? To say the world has changed is a true understatement. Unless you were this Canadian sailor who returned to land after three months at sea and… Read More »Marketing in a pandemic: Learnings and Tips
One of the perks of my job is to travel to interesting places and meet with inspired entrepreneurs, marketing professionals and experts from all walks of life. A recent work trip was to the mesmerizing… Read More »5 Things Management Should Ask About Marketing But Don’t